Bonheur Saigon wants you to miss your physical office a little less | Marketing

If the metaverse is the next big tech trend that marketers are focusing on, then Happiness Saigon has a decidedly retro plan to capitalize on this new wave.

The idea came from a junior designer, Nhi, who called Nick Stillittano, nominated as a creative hybrid at the store, and asked him to join a link on To assemble, where she had just remodeled the living room of the agency’s office. With the teams failing to meet after being stuck at home for much of the past two years, the duo spent the rest of the weekend building the entire office as a surprise way for the team to come together.

The creative agency in Vietnam has rebuilt their office virtually on the digital platform, down to the smallest detail. The four stories of his Happiness Saigon Mansion – the creative rooms, the pantry, the rooftop barbecue, and even Stillitano’s tea set on his desk – have been added.

“We have daily calls and weekly ‘beers and cheers’ video calls every Friday, but it’s not the same as in person,” Stillittano said. Asia-Pacific Campaign. “There’s that feeling of distance even on Zoom. What we realized that this platform allowed was a more intimate way to connect. You can move your character around the map, and only those who are nearby can. to see and hear you. It provides a way for us to emulate being together. “

The goal, according to Stillittano, was to bring “happiness to everyone at home”. The agency hosted its weekly “beers and cheers”, with a speech by CEO Alan Cerutti in the virtual environment. “People loved it,” says Stillittano. “Exploring the office, being able to switch between conversations and laughing at the occasional ‘Easter egg’ that we hid on the map. It brought a sense of closeness that we sure lacked in the past. normal video calls. “

Already, the agency has started using the personalized platform for other reasons, such as briefings and other team meetings. It has also become a casual space to go out socially. There are even games inside that people can play together.

“We’ve also made our metaverse public, so anyone who is curious can join in and visit our office,” Stillittano adds. “It’s great for talent talks, chemistry meetings with clients, because we can show them around the office. So if you want to join our creative consulting agency, contact me, I will show you where your office could be. ”

Stillittano is also keen to point out that Happiness’s metaverse and gamification skills aren’t just a pretty inward-looking party trick. Instead, the agency already has a few commercial (virtual) field implementations and is looking for more.

For Pepsi, the store launched a new fashion design collaboration line that could only be purchased with a digital currency “Pepcoin”. The coin is not something you buy, but rather something you earn by interacting with the brand and your online community. For Tuborg in 2020, Happiness created an interactive music video with some of Vietnam’s hottest artists, which changes depending on how many people you watch it with.

“People don’t want to see ads,” says Stillittano. “You are not competing with ads from other brands, you are competing with YouTube vlogs, TikTok, PlayStations. The only way to do that is to create something that people actually want to interact with.… It has to be It’s worth trading the time we take. Otherwise all you do is be a nuisance. ”