HO CHI MINH CITY, Vietnam, 26 Feb. 2022 (GLOBE NEWSWIRE) — In Vietnam, 27% of all businesses are owned by women (Mastercard Index of Women Entrepreneurs, 2019). To highlight these successes and inspire other women to make their own, Mastercard and CARE are using a common item outside many stores in Vietnam: the outdoor umbrella.
Umbrellas of Pride transforms this familiar furniture into symbols of female entrepreneurship. Proudly displaying “This business is owned by a woman”. A beacon of representation and possibility. Each umbrella telling the story of the woman behind the company and educating readers about the support, tools and training the CARE Ignite program can provide them through their 5.26 million women’s economic empowerment partnership with the Mastercard Center for Inclusive Growth.
For Le Kim Dung, Country Director of CARE in Vietnam, the pride umbrellas are “an ingenious way to uplift other women”.
“Fear of failure is the biggest barrier among female entrepreneurs in Vietnam – by celebrating and displaying success stories that women can relate to so clearly in the open, we hope to inspire a whole new wave of entrepreneurship. feminine.”
These umbrellas were donated to women business owners already enrolled in the CARE Ignite program. Every business owner becomes an Ignite Ambassador, helping to build a network of support and mentorship.
66% of men are confident they can start a business, compared to less than 50% of women – regardless of similar education and experience. Representation is the key to a fairer future. With women’s stories front and center, more aspiring entrepreneurs, especially women entrepreneurs, can overcome the fears that come with starting a business. The more success stories we tell, the more we can create.
The pride umbrellas also highlight the access to resources and support provided by the CARE Ignite program for women in Vietnam: providing financial support, job training, education and an extensive network of entrepreneurs and mentors. experienced, made possible thanks to the partnership with Mastercard.
“The pandemic has rolled back recent progress in empowering women, and there is a high risk that women will be left behind. Mastercard is committed to creating an inclusive world that works for everyone, especially women. Women-owned businesses are the heart of every economy and are key to driving recovery efforts in Vietnam. Therefore, Mastercard is honored to be part of the Umbrellas of Pride campaign which recognizes the strength, perseverance and success of women entrepreneurs – a vital initiative to create an equal post-Covid world.”
– Winnie Wong, Country Manager, Vietnam, Laos and Cambodia, Mastercard
To learn more about CARE and the Ignite program, visit www.care.org/ignite
Media Contact Nichi Gatdula Happiness Saigon [email protected]
Image 1: CARE Umbrellas of PrideLocal women business owners stand proudly with umbrellas telling stories of their successes
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CARE Pride Umbrellas
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