New Vietnamese restaurant Banh Mi planned next to Pho

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A Vietnamese restaurant could come downtown right next to another restaurant with the same cuisine.
Plans have been submitted to the Reading Borough Council (RBC) for a new Vietnamese restaurant called Banh Mi QB just off Pho on King Street.
Ngoclinh Limited is seeking a license to sell alcohol on the premises – Unit 8, The Village, 19-23 King Street – from 11 a.m. to 11 p.m.
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The current premises are occupied by the Little Dessert Shop, which opened in March 2020.
During a visit to the gelateria, staff told the Local Democracy Information Service (LDRS) that they heard the store may close but the manager was not told of a closure potential. LDRS left details with staff for the manager to get in touch with.
What is the Banh Mi?
Banh Mi is a Vietnamese baguette, influenced by the French occupation of Vietnam.
The baguette was introduced to Vietnam by the French in the mid-19th century, during the Nguyen dynasty, and became a staple in the early 20th century.
During the 1950s, the first distinctively Vietnamese style baguette was created in Saigon, called Banh Mi Sai Gon, which became a popular street food.
Banh Mi is filled with savory ingredients such as chả lụa (pork sausage), cilantro, cucumber, pickled carrots and pickled daikon combined with French cuisine condiments such as pâté, as well as red chili. and mayonnaise.
Compete with Pho
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This will be the second attempt by a company to create a competitor to the large Vietnamese chain Pho in Reading.
MumMum, the latest attempt to open a new Vietnamese restaurant in the city center only lasted six months.
Pho was Reading’s first Vietnamese restaurant, opened in 2017.
Global private equity firm TriSpan recently acquired a controlling stake in Pho for £ 40million, with the couple and UK founders Stephen and Juliette Wall remaining in management positions.
The Walls started the chain after a visit to Vietnam, opening the first branch in Clerkenwell in 2005. There are now over 30 Pho restaurants across the UK.

A new Vietnamese restaurant could arrive downtown right next to another restaurant with the same cuisine.

Plans have been submitted to the Reading Borough Council (RBC) for a new Vietnamese restaurant called Banh Mi QB just off Pho on King Street.

Ngoclinh Limited is seeking a license to sell alcohol on the premises – Unit 8, The Village, 19-23 King Street – from 11 a.m. to 11 p.m.

READ MORE: New Mayor and Deputy Mayor of Reading to be appointed

Banh Mi is a Vietnamese baguette, influenced by the French occupation of Vietnam.

The baguette was introduced to Vietnam by the French in the mid-19th century, during the Nguyen dynasty, and became a staple in the early 20th century.

During the 1950s, the first distinctively Vietnamese style baguette was created in Saigon, called Banh Mi Sai Gon, which became a popular street food.

Banh Mi is filled with savory ingredients such as chả lụa (pork sausage), cilantro, cucumber, pickled carrots and pickled daikon combined with French cuisine condiments such as pâté, as well as red chili. and mayonnaise.

READ MORE: Garage site ‘known for prostitution and drug trafficking’ could make way for apartments

This will be the second attempt to create a Vietnamese competitor of the large chain Pho in Reading.

MumMum, the latest attempt to open a new Vietnamese restaurant in the city center only lasted six months.

Pho was Reading’s first Vietnamese restaurant, opened in 2017.

Global private equity firm TriSpan recently acquired a controlling stake in Pho for £ 40million, with the couple and UK founders Stephen and Juliette Wall remaining in management positions.

The Walls started the chain after a visit to Vietnam, opening the first branch in Clerkenwell in 2005. There are now over 30 Pho restaurants across the UK.


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