Revolve apologizes after Coachella event draws Fyre Fest comparisons


Photo by Presley Ann/Getty Images for REVOLVE

When fashion brand Revolve invited social media influencers to an exclusive weekend afterparty at the Coachella Valley Music and Arts Festival in the California desert on April 16 and 17, it turned into what some attendees described as a fire festivaldisaster type, with people unable to access transport or water.

But there’s also sad news, as those who were able to make it to the party were treated to exclusive performances by Jack Harlow and Post Malone and a huge range of logos to pose with.

Unlike the real Fyre Festival, Kendall Jenner showed up as promised. But Jenner and other VIPs like her sister, Kim Kardashian, weren’t in the trenches with lower-level influencers, who lined up for shuttles to the Revolve Festival with no sign for 818 Tequila much longer than promised.

According to a Twitter thread from The magazine writer Joseph Kapsch, the party turned into “influencers stuck in the land with no water, under the scorching sun for HOURS.”

And the scarce transport provided between the party and the festival was treated as the last helicopter out of Saigon, with influencers shouting to security over their importance.

And now, in a statement released exclusively for E! Newsa Revolve brand representative explained what was wrong:

“In anticipation of the high level of interest in attending the REVOLVE festival this year, REVOLVE has worked closely with all relevant city and security authorities to ensure a safe and secure path for guests to access at the invitation-only 2-day event… With an event of this magnitude, city regulations mandate an off-site location for guest check-in and parking, as well as licensed shuttle transportation to and from the venue The off-site lot has been landscaped with guest parking, as well as access to drop-off and ride-share pickup with additional WIFI for car reservation, restrooms, shade, water, doctors and security.

The exclusive press release continues:

“As the festival reached capacity on Saturday afternoon, shuttle access to the venue was restricted in order to maintain compliance with security requirements, resulting in longer wait times for entry and preventing some guests from attending the festival. The safety of our customers is of the utmost importance to us and we will always make it a priority.

In a tragic twist, 100% of the influencers involved survived their ordeal with mild inconvenience.


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