“We are working hard to help Vietnamese farmers during the covid-19 pandemic”


Due to the slow customs clearance at the China-Vietnam border, many fruit containers wait a long time, leading to some fruits becoming overripe. Vietnamese fruit importers face great challenges. Rose is a sales exporter at Vietnamese fruit exporter True Fruits Co., Ltd. She reviewed the current conditions of the local coconut sector.

One of the biggest challenges facing the fruit industry today is how to preserve fruit quality and freshness during distribution. “The transit time is longer due to the Covid-19 pandemic, and sometimes the estimated time of arrival is not accurate. The shelf life of fruit cannot be guaranteed when it finally arrives at the retail store. »

At the end of 2021, the Chinese authorities temporarily banned the import of fruits from Vietnam. There were many containers with dragon fruit, jackfruit, watermelon and mango on the China-Vietnam border. Many fruits were spoiled or overripe after a few days. Some traders have decided to change their sales strategy and sell these fruits in the domestic market at a much lower price.

When asked how the company is handling this situation, Rose explained, “We now export the majority of our products by ocean freight. The sea freight cost is almost 3 times higher than before, and there is a severe shortage of containers, but at least we can guarantee that our importers will receive the goods.

We started with sea freight in September last year. At that time, the Vietnamese authorities had already introduced the containment policy and cut off many export routes. So we had to find alternative solutions,” Rose said. “Due to the lockdown policy and high transport costs, we had to cancel part of the export plan. We exported 20 to 30% less than we had planned.”

We strive to help farmers by offering them a reasonable price for their products and to offer farmers long-term agreements to help them find a stable income. We have also set up our agricultural engineers to help farmers in organic fruit production techniques.

Vietnamese brown coconuts contain about 300ml of fresh coconut water. The shelf life can be up to 4 months. “Our brown coconut has an organic certificate and we can export the products to many regions that require an organic certificate.”

In addition to raw coconut, last year True Fruits introduced the new “Coconut Macapuno” to the market. “Vietnamese Makapuno, also called “Dừa Sáp” in Vietnamese, is a variety of coconut that is almost completely filled with coconut flesh. It is an energy-mutating type of coconut with thicker, more spongy flesh. As a result, the water is stickier than normal coconut water,” says Rose. “In addition to drinking coconut, people can also make smoothies, ice cream, jams and salads from it.

Besides coconuts, True Fruits also exports large volumes of a variety of tropical fruits, such as pomelo, lime and dragon fruit.

For more information:

True Fruits Limited Liability Company
Mrs Rose
+84 (0) 986 709 954
[email protected]


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